Low cost base is a strategy that is used by various companies to make sure that their products have a penetration in a competitive business environment. This strategy has been in the industry for many years and it appears that not only companies are using this strategy but countries as well. Sudhir Choudhrie, an experienced business expert who operates in London notes that a low cost base has been a strategy that is being used by India to achieve strategic growth. According to Sudhir Choudhrie, India has been on a transformation journey that is geared towards being a first world country. However, to achieve such dreams and ambitions, the country’s top leadership has been incorporating some important strategies that have played their central role in the growth of the country.
One of these strategies is using low cost base as a competitive tool in the local and international market. Low cost base is a natural aspect in India. This means that it has not been brought about by various government policies. The only thing that the government has done is to create awareness about the existence of low cost base that most of the companies and people living in India can exploit. Sudhir Choudhrie indicates that this advantage has been there but most of the countries have not been utilizing it. According to Sudhir Choudhrie, one of the most important aspects of low cost base is a huge population that is ready and willing to handle labor issues in the country.
This is what India is having currently which cannot be seen in other countries around the world. Most of the people working in various departments in India are being paid a fraction of what they would have received if they were working in London. Sudhir Choudhrie says that the low labor expenses may seem like exploitation when one looks at it in the perception of a developed country. However, this is not the case for Indians because all the consumer high quality products being produced in the country are cheap and any person can easily access them without any challenges. It is only a matter of time before India products start dominating in various parts of the world.
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