Hawkers is a sunglasses company that was not thriving the way the founders had hoped. During that challenging time, they reached out to Alejandro Betancourt to help steer the company in a new direction. They knew he would have a positive effect on the company with his previous experience in the business industry.
Alejandro Betancourt founded his own business in 2013 and 2017. He also has a degree in economics and business Administration. He understands how the use of technology can help companies achieve success these days. One of the ways Betancourt was able to help the Hawkers company was by using technology to connect them with people who are interested in the brand. He knew how popular social media was and how it was possible to share information with millions of people. With Alejandro Betancourt a part of the team, the company began to utilize platforms such as Instagram and Facebook. The company has over 6 million followers now.
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— Richard Branson (@richardbranson) November 12, 2020
Alejandro Betancourt also helped the company launch prescription contact lenses. He wanted to make sure the contact lenses were high quality and took on the role of researching prescription contact lenses himself. It took him three years to gather a team he was confident in to produce the results he hoped for. The company currently offers contact subscriptions that are more affordable than similar products offered by other companies. The subscription service also makes it a convenient option for consumers and for more visit Alejandro Betancourt Lopez: How Hawkers Sunglasses Soared Under His Leadership
Over the years, social media has played a large role in attracting consumers for businesses. Alejandro Betancourt realized that and helped Hawkers get back on the right path after a difficult one. The social media exposure also helped the company launch high quality affordable contact lenses. The company is currently working to make their products available in many countries as their products become more popular.
