Hawkers, the famous sunglasses company from Spain, has won a reputation by selling impressive products. Apart from selling fashionable sunglasses, the firm has enhanced that the products’ affordability and durability cater to the needs of millions of customers globally. After its launch seven years ago, the firm began dominating various ratings within two years to competitors’ amazement.
Initially, Hawkers made some hundreds of sales. However, Leopoldo Alejandro Betancourt Lopez changed the company into a powerhouse selling over 10,000 pieces daily worth almost $70 million from 2016. Besides, its revenue rose from an initial capital of $300 to over $100 million. The move took both the online selling and marketing sectors to the next level.
The firm’s Campus Ambassador Program boasts over 5,000 participants across Spain. The group included famous athletes and those with numerous online friends. Hawkers ensured they pose wearing the sunglasses on their online profiles. After discovering the initiative’s success, Leopoldo Alejandro Betancourt Lopez invested in creating top-rated ads through social media that significantly boosted sales.
Leopoldo Alejandro Betancourt Lopez took the company’s influencer marketing strategy to the next level. Initially, Hawkers used social media champions to market products by sharing photographs on their platforms. Therefore, they earned massive returns working as the company’s affiliates.
Besides, the influencers offered discounts to customers, thus, building a strong customer base. Leopoldo Alejandro Betancourt Lopez involved college and campus students in social influencing and one-on-one marketing strategies. As a result, Hawkers’ customer base increased to over 140 countries globally. Furthermore, Betancourt raised the bar by involving celebrities to improve the firm’s marketing capability.
The four company founders didn’t have the high-level expertise owned by Lopez, the president. Although he opened over 60 physical stores in different locations, Hawkers makes 90% of sales through the online outlets. It’s noteworthy to mention that the company sold sunglasses worth over $65 million through online channels.
The affiliate programs and other marketing started by Leopoldo Alejandro Betancourt Lopez have raised the company’s sales to over four million. Additionally, its popularity spreads to over 50 countries globally, contributing to its remarkable growth in less than a decade. See This Article.
