Eduardo Sonoda is one of the United Kingdom’s most notable business professionals. His specialization is marketing, and he is the CEO of Eduardo Sonoda Advisory. Sonoda’s rise to the top began with him completing a marketing degree at the London Marketing Academy and launching his own marketing firm in 1995. The firm started with seven employees and has grown exponentially to acquire a staff team of 700 professionals while serving all kinds of notable enterprises. These include trailblazing startups, fast-growing enterprises, and Inc. 5000 conglomerates. During a recent interview, Sonoda explained the most notable marketing trends of 2021.
Businesses are determined to make human connections
This top-notch marketing professional pointed out that in 2021, businesses are determined to make human connections with their prospective clients. Among the strategies they are employing to achieve this is engaging and supporting charity initiatives, providing them with good publicity. Eduardo Sonoda said that Carter’s “Stay Home & Make Memories” family-centric campaign is an excellent example of such a charity initiative. The campaign involves the brand making donations amounting to $1 million to families that the pandemic has highly impacted. He clarified several studies have proven that US consumers are 70% more likely to purchase goods and services from brands associated with charity work. Read more by visiting https://techbullion.com/eduardo-sonoda-explores-how-to-start-a-marketing-agency-in-the-uk-in-2022/
E-commerce enterprises are focused on building trust
Eduardo Sonoda said that the pandemic created the perfect conditions for e-commerce enterprises to thrive, and many took the opportunity to strengthen their market position. However, as the pandemic has slowly been brought under control starting early 2021 due to mass vaccination drives, economies are resuming normal operations. This has put the once-thriving e-commerce enterprises at risk of losing the many clients they had attracted earlier. Eduardo Sonoda mentioned that to minimize this, e-commerce enterprises are launching marketing campaigns designed to win over the trust of their new customers.
