A significant number of startups fail within the first years of conception, proving just how hard it is to start and run a business.
Luke Lazarus is a business consultant who is highly experienced when it comes to establishing successful firms. He uses his experience to create solutions to problems that new entrepreneurs usually encounter.
Luke Lazarus makes sure that the odds are stacked in favor of his clients. Hence, when called upon by entrepreneurs who are stuck and have no clue on how to move forward, he teaches them exactly what they need to do to get unstuck.
Read: Luke Lazarus Takes Startup Marketing to the Next Level
The first and most essential thing that Luke does is to create a business plan for his clients. This involves coming up with a story for stakeholders and customers. According to Luke Lazarus, a business must have a relevant story, and both the product and the story must be the same. Accomplishing this will make a company successful.
Luke Lazarus also helps startups that are struggling to get back to their feet and start performing better. He ensures that they start conducting market research. Before a firm is launched, Luke Lazarus identifies segmented markets as well as customer influence points. Luke uses both basic and advanced research models to enable his clients to analyze the competition and determine customer personas.
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Luke Lazarus uses a unique approach when it comes to starting businesses. His method involves emphasizing emotional connections with the customers and stakeholders of his clients. He ensures that he engages his clients in systems and analysis that will help them achieve this objective.
According to Luke, being talented does not mean that someone possesses any skills. Luke is brutally honest when it comes to addressing areas in which his clients are lacking. Luke thinks that every startup entrepreneur should have basic skills such are the art of high finance and brand messaging. He also encourages them to travel the world to look for investors for their firms.
When helping his clients create interest among the angel investors, Luke starts from the very beginning. He helps his clients to shape their books and operations and present themselves and their services in a way that will attract angel investors and venture capitalists.
Over the years, Luke Lazarus noticed that most new businesses did not grow into salable entities since most entrepreneurs do not know how venture capitalism works.
Read more: Luke Lazarus Consulting
To him, if entrepreneurs cannot appeal to venture capitalists and the angel investors’ crowd in their visions, then they will not be able to come up with the funds needed to become medium-sized companies.
Luke says that startups have to learn how to interest angel investors to grow.
About Luke Lazarus
Luke Lazarus is a successful entrepreneur and a prominent startup consultant with an MBA from Melbourne Business School. He spent a decade building up companies from scratch as well as helping struggling businesses get back on their feet.
During that time, he successfully started and sold four firms and became financially free by the time he was 35 years old.
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