Melissa Heeter

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RICHARD LIU’S INTEGRATION OF E-COMMERCE TO AID IN CORONA VIRUS

JD.com is one of China’s largest online internet retailer with a total revenue of about $57.6 billion. The Chief Executive Officer of the company is Richard Liu Qiangdong. He began his career at the Renmin University based in China where he undertook a sociology course.

His first job after graduating from the University was serving as the director of business and computers at Japan Life, a company that is famous for supplying health foods online. These roles equipped him with the necessary skills needed in the world of entrepreneurship.

At the beginning of 1998, Richard Liu decided to leave the workforce and venture into self-employment. He opened a small brick and mortar shop that sold optical commodities in Beijing.

The business was very flourishing and in no time, he opened other 12 stores to meet the increasing demand of the customers. After several years he closed his business to join e-commerce, where the story of JD.com started. His leadership in the eCommerce business has gained him much experienced and consequently contributed to his achievements in the online business projects.

JD.com contributions towards curbing corona virus

With the recent outbreak of corona virus, Richard Liu has allocated huge amount of resources to lessen the impact of the virus on people’s jobs. For instance, JD.com allocated RMB 200 million to help in the fight against the deadly corona virus. In addition, the company donated about 100 million masks and 60000 units of medicine to a Charity foundation based in Hubei.

Generally, the company through the leadership of Richard Liu Giangdong, has made significant contributions towards combating the spread of Corona virus. It has helped people experiencing financial problems to meet their day to day expenses through the continued contributions. The company uses its e-commerce platform to disseminate credible information regarding Corona virus.

Their LinkedIn Profile: https://www.linkedin.com/company/jd.com/

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