Richard Liu Qiangdong is one of the most notable names in the Chinese business community as he is the founder and CEO of the country’s largest e-commerce platform, JD.com. When the coronavirus pandemic broke out just before the Chinese New Year, the country’s population went into a panic. The government had to take stricter measures to control the increasingly dire situation after more people became infected. The restriction of movement measures meant that more people had to stay at home, and many businesses had to shut down. Under the tough circumstances, Richard Liu took the initiative to lead China’s business community’s response to the pandemic.
Ensuring that people had necessities under lockdown
The JD.com founder had experienced a similar situation before in 2003 when the country had a SARS epidemic. At this time, his business was still small, with a couple of brick-and-mortar stores around Beijing. He understood well that for the lockdown imposed by the government to work without any friction, people needed to have all the necessities they wished for easily. Richard Liu went on to rally the expansive logistics network to deliver household items and food to people in lockdown.
Augmenting the medical gear supply chain
In addition to this, Richard Liu Qiangdong also augmented the medical supply chain utilizing JD.com’s ultra-modern logistical network to supply PPEs to remote hospitals. This move also encouraged other businesses to make financial and PPE donations to hospitals in the most affected regions.
About Richard Liu
This high-achieving business leader has grown his company, JD.com, from a single shop to an enterprise worth more than $57 billion in just two decades. His other achievements include leading this e-commerce giant to become the first publicly traded Chinese company on the NASDAQ. Richard Liu Qiangdong attended the China Europe International Business School for an EMBA and the Renmin University of China for a Sociology degree.
Learn more about Liu Qiangdong : https://www.jd.co.th/
