Eduardo Sonoda is a marketing consultant and the founder of Eduardo Sonoda Consulting. He has been in the industry for over 20 years and is an expert on digital marketing, brand development, and customer experience. He has helped companies such as Nike, Verizon Wireless, MasterCard International, Toyota Motor North America create successful campaigns through his expertise. In this article, we will explore what he had to say about Marketing trends in 2021 and how it relates to him personally. Visit his resume at doyoubuzz.com
“The marketing world is evolving at the speed of light.”
As digital technologies become more advanced, it becomes increasingly important for marketers to understand how to utilize them to reach their target audience. With this in mind, he has created a list of 5 trends that he believes will change the face of marketing as we know it.
First, Eduardo Sonoda believes that consumers are becoming more and more diverse in the way they consume content across various media types, with digital being the primary source. He states that today’s customers will engage with multiple channels before making a purchase, including print media, television, radio, mobile devices and social media channels such as LinkedIn or Twitter. This can be attributed to many things, but now more than ever, customers are connected to brands online. This means that they can voice their praise or complaints about a company through social media platforms to reach the largest audience. It is important for companies to monitor these channels and respond accordingly to create a lasting relationship with potential clients.
Secondly, Eduardo Sonoda believes content creation will become even more important as time goes on. Content creation received an 88% increase in popularity over the last year, which shows how much of an impact it has already made on marketing campaigns until now! He also states that new forms of content are emerging, such as 360-degree video, virtual reality advertising, chatbots, etc. As companies on creating better content, this trend will only continue to grow.
He believes that digital transformation will become a priority for all brands over the next few years. This means that companies must be able to meet their customers wherever they are across various channels. It is important to understand how these platforms work and create strategies based on this knowledge to spread your message across them efficiently. The companies or brands that fail to do so will lose their competitive advantage in the marketplace.
The future of marketing lies within voice-activated automation. Although, at first, the idea seems quite futuristic, it may not be as far-fetched as it seems. The technology behind voice-activated devices like Amazon’s Echo already exists, and companies can implement them to engage with consumers in several different ways. For example, users can tell the device what they want, and it will purchase for them without any human interactions whatsoever. This trend is interesting because although there are benefits to this, there are possible negative consequences as well. It could help marketers acquire more data on their customers, but at the same time, if not done correctly, it may pose a threat to their privacy.
Lastly, he believes that advertising is evolving along with consumers tastes and preferences. Today’s target market holds more power than ever before, and there are many different ways of reaching them. One example is influencer marketing which pays a social media celebrity to promote a product. According to Eduardo Sonoda, the percentage of people who have used an influencer’s service has increased by 177% in just three years. Companies need to understand what their target market wants to create more effective campaigns that will appeal to them more than ever before.
In conclusion, according to Eduardo Sonoda, there are some major trends emerging over the next few years that marketers will have to keep in mind while doing their job.
